This video shows how bottled water has been claiming a larger share of the packaged beverage market, illustrating an ongoing shift in consumption from soft drinks to bottled water that began in 2000. The video shows sales volumes for soft drinks steadily declining, while bottled water grows. Overall beverage consumption is relatively flat, so it’s clear to see that people are choosing bottled water rather than soft drinks, and not necessarily instead of tap water. For more information see: Music by