“Bottled Water Is No. 1 For a Reason” Campaign: Social Media Toolkit

It is now official. Bottled water has outpaced carbonated soft drinks to become the largest beverage category, by volume, in America. That means bottled water is now the Nation’s favorite packaged beverage. 

 

To celebrate this historic event, IBWA has developed a social media campaign called “Bottled Water Is No.1 for a Reason.” This campaign thanks consumers for choosing healthy hydration and identifies some of the many reasons consumers choose bottled water over other packaged beverages. The items in this new toolkit (below) provide members with a variety of Facebook posts, Instagram images, Pinterest pins, Twitter tweets, and web posters that you can share online with your customers, legislators, friends, and family. IBWA members are encouraged to share this bottled water good news story with your employees, customers, family, media, and legislators to educate them about this historic event.

 

Campaign hashtag

  • #1FORaREASON

Press release

 

Initial announcement:

mineral water bottlers

Choice theme #1:

packaged water

  • Pinterest: Bottled Water Is No. 1! So says Beverage Marketing Corporation—as, for the first time ever, bottled water has outpaced carbonated soft drinks to become America’s favorite packaged beverage. Having a water cooler at your home makes it easy for you and your family to stay healthy and hydrated with bottled water! (insert: https://bottledwater.org/wp-content/uploads/attachments/Choice1.jpg)

 

Choice theme #2:

purified water

  • Pinterest: Beverage Marketing Corporation announces bottled water has outpaced carbonated soft drinks to become America’s favorite packaged beverage. Why? One reason is because the industry provides packaging options that make it easy to drink bottled water at work, home, or on-the-go! (insert: https://bottledwater.org/wp-content/uploads/attachments/Choice%202.png)

 

Choice theme #3:

Bottled Water

  • Pinterest: On the trail or in the city, Americans are taking bottled water along to stay healthfully hydrated! Beverage Marketing Corporation has announced that for the first time ever bottled water has outpaced carbonated soft drinks to become America’s favorite packaged beverage! Thanks for choosing healthy! (insert: https://bottledwater.org/wp-content/uploads/attachments/Choice3.jpg)

 

Congratulations theme:

bottled water association

 

 

 

Consumer driven theme:

international bottled water

 

Low water use theme:

ibwa bottled water

 

  • Pinterest: Being good stewards of the environment has always been a part of the bottled water business. A fact that Americans can feel good about as they continue to choose bottled water as their packaged beverage of choice! Latest statistics from Beverage Marketing Corporation show that, for the first time ever, bottled water has outpaced carbonated soft drinks to become America’s No. 1 packaged beverage. (insert: https://bottledwater.org/wp-content/uploads/attachments/LowWaterUse.jpg)

 

Safety theme #1:

Fluoride free bottled water
  • Facebook: Bottled water products have a proven safety record and their convenient packaging options have helped them to become America’s favorite package beverage choice, according to the latest statistics from Beverage Marketing Corporation. The reasons to choose #BottledWater are endless! #1FORaREASON (insert: https://bottledwater.org/wp-content/uploads/attachments/PETSafety1.jpg)

 

  • Instagram: Bottled water products have a proven safety record and their convenient packaging options have helped them to become America’s favorite package beverage choice, according to the latest statistics from Beverage Marketing Corporation. The reasons to choose #BottledWater are endless! #1FORaREASON  (insert: https://bottledwater.org/wp-content/uploads/attachments/PETSafety1.jpg)

 

  • Pinterest: Bottled water products have a proven safety record and their convenient packaging options have helped them to become America’s favorite package beverage choice, according to the latest statistics from Beverage Marketing Corporation. The reasons to choose #BottledWater are endless! #1FORaREASON (insert: https://bottledwater.org/wp-content/uploads/attachments/PETSafety1.jpg)

 

Safety theme #2:

Bottled water companies
  • Facebook: Bottled water’s proven record in packaging safety is just one of the many reasons why more and more Americans are choosing #BottledWater. The Beverage Marketing Corporation recently announced that bottled water is the #1 beverage in America and it’s all thanks to you! #1FORaREASON (insert: https://bottledwater.org/wp-content/uploads/attachments/PETSafety2.jpg)

 

  • Instagram: Bottled water’s proven record in packaging safety is just one of the many reasons why more and more Americans are choosing #BottledWater. The Beverage Marketing Corporation recently announced that bottled water is the #1 beverage in America and it’s all thanks to you! #1FORaREASON (insert: https://bottledwater.org/wp-content/uploads/attachments/PETSafety2.jpg)

 

  • Pinterest: If you are in charge of making purchasing decisions for your family, you can feel good about buying bottled water for their healthy hydration needs. Bottled water products have a proven safety record, and their convenient packaging options have helped them to become America’s favorite package beverage choice, according to the latest statistics from Beverage Marketing Corporation. (insert: https://bottledwater.org/wp-content/uploads/attachments/PETSafety2.jpg)

 

Recycling theme #1:

Water brands

 

 

  • Pinterest: Did you know? Bottled water bottles are 100% recyclable? Recycling your empties not only makes you feel good—it also helps fill a manufacturing need for more rPET, a material made from recycled bottles. That material goes on to have a second life as phone cases, backpacks, sleeping bags, jeans, even comfy shoes! And that’s just a few examples of rPET products! (insert: https://bottledwater.org/wp-content/uploads/attachments/Recycle1.jpg)

 

Recycling theme #2:

Water brands

 

 

  • Pinterest: Don’t trash that empty bottled water—recycle it! That small action can have a Big Impact! Recycling your empty water bottles helps them to have a second life—they can be repurposed into anything from sleeping bags and playground equipment to jeans and polar fleece! (insert: https://bottledwater.org/wp-content/uploads/attachments/Recycle2.jpg)

 

Recycling theme #3:

Bottled water brands

 

 

  • Pinterest: Think about it: Setting up a bottled water plant is a costly endeavor. That’s one reason why bottled water businesses take great interest in ensuring the viability of their sources. By taking care of the source—and the land around the source—bottled water companies help to protect the environment. (insert: https://bottledwater.org/wp-content/uploads/attachments/Recycle3.jpg)

 

“You really like me” theme:

Bottled water
  • Facebook: A huge THANK YOU for making #BottledWater the #1 beverage in America! According to the Beverage Marketing Corporation, #BottledWater has outpaced carbonated soft drinks to become America’s favorite packaged beverage! Thank you for choosing healthy and staying hydrated with bottled water! #1FORaREASON (insert: https://bottledwater.org/wp-content/uploads/attachments/YouReallyLikeMe.jpg)

  • Instagram: A huge THANK YOU for making #BottledWater the #1 beverage in America! According to the Beverage Marketing Corporation, #BottledWater has outpaced carbonated soft drinks to become America’s favorite packaged beverage! Thank you for choosing healthy and staying hydrated with bottled water! #1FORaREASON (insert: https://bottledwater.org/wp-content/uploads/attachments/YouReallyLikeMe.jpg)

Web Graphics

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