Bottled Water: Where You Live, Work, and Play

During the summer of 2017, IBWA invited members to help promote a new social media campaign—“Bottled Water: Where You Live, Work, and Play.”

This campaign emphasized the convenience of bottled water while on-the-go and when in home or work environments. The campaign also included IBWA’s recycling logo: “Put It In The Bin.” Recycling rates for all plastics, including PET, are down. While campaign text focused on the convenience of bottled water, IBWA also wanted to make sure we encouraged people to recycle their empties!

Promotional materials included digital posters for the web and Pinterest, Facebook and Instagram posts, and Twitter tweets, which members could share on their social media platforms as written or use as inspiration for developing original messages. Members also were able to customize the posters by adding their company or brand logos in the space allocated on the poster templates.

Campaign hashtag: #PutItInTheBin

Week 1:

Facebook: It’s officially summer which means most of us will be heading outdoors for some summer fun! Bottled water’s convenient packaging makes it easy to stay #hydrated when you are on a run, on a walk or just on-the-go. And remember to #recycle your empties! #PutItInTheBin #SummerHydration
Instagram: It’s officially summer! Bottled water’s convenient packaging makes it easy to stay #hydrated when you are on a run, on a walk or just simply on-the-go. Remember to #recycle your empties! #PutItInTheBin #SummerHydration
Twitter: #BottledWater — #TakeIt on the RUN —> It’s healthy & super convenient. But remember, #PutItInTheBin when you’re done! #recycle
Pinterest: The convenience of bottled water comes in handy while on the run! Take it with you to keep healthfully hydration while on the trails! #PutItInTheBin

Week 2:

Facebook: Join us in kicking off the summer season by staying healthily hydrated! Planning to beat the heat this summer indoors? No sweat- #BottledWater delivery is a convenient way to have healthy hydration brought right to your doorstep! #SummerHydration
Instagram: It’s hot out there! Looking for a great way to beat the summer heat and stay healthily hydrated? No sweat—#BottledWater delivery is a convenient way to have healthy hydration brought right to your doorstep! #SummerHydration
Twitter: Looking to beat the heat this summer? No sweat —> Have healthy and convenient #BottledWater delivered right to your door! #PutItInTheBin
Pinterest: Having bottled water delivered to your house is a great way to ensure your family always has access to #HealthyHydration!

Week 3:

Facebook: There’s no better way to beat the heat out on the open road than with #BottledWater. No matter where you go this summer, make sure to stay #hydrated along the way. Always remember to #recycle your empties! #PutItInTheBin #SummerHydration
Instagram: No matter where you’re traveling to this summer, remember to stay #hydrated with #BottledWater! There’s nothing more refreshing during a long road trip than #BottledWater—just don’t forget to recycle your empties! #PutItInTheBin #SummerHydration
Twitter: Road trip rules: great tunes, windows down, #BottledWater! #PutItInTheBin
Pinterest: Our lifestyles are complex and rushed. Thankfully, the convenience of bottled water helps us stay healthfully hydrated—even while on the road! #PutItInTheBin

Week 4:

Facebook: Did you know that more than 90% of U.S. households have access to curbside and drop-off recycling programs? #Recycling your empties is very convenient—just #PutItInTheBin and take it to the curb! #SummerHydration
Instagram: Staying #hydrated this summer with refreshing, zero-calorie #BottledWater? Remember that bottled water containers are 100% recyclable—and with curbside recycling programs, #recycling your empties is very convenient! All you have to do is #PutItInTheBin and take it to the curb! #SummerHydration
Twitter: Ever wonder what happens to a PET bottle after you toss it in the #recycling bin? Check this out: https://vimeo.com/215524715 #PutItInTheBin
Pinterest: Stop viewing plastic as a “waste”—instead, view it as a resource! Help your empty bottled water containers fulfill their “second life” potential: Take your empties to the curb for recycling! #PutItInTheBin

Week 5:

Facebook: Whether you are in an occupation that requires strenuous labor (and perhaps a lot of sweat) or have a desk job in an air-conditioned office, you need to keep dehydration at bay! Research shows that even mild dehydration (1-2%) can affect your mental alertness. That’s why you should keep bottled water in arm’s reach while on the job. Bottled water is a safe, convenient, healthy hydration choice—just make sure to #PutItInTheBin once you are done!
Instagram: Dehydration can lead to headaches, mental confusion, dizziness, and heat exhaustion. Don’t let dehydration keep you from being your best at work: stay healthfully hydrated with #BottledWater—then #PutItInTheBin
Twitter: DYK: Mild dehydration (1-2%) can affect yr mood and mental awareness. Stay sharp on the job: drink #BottledWater, then #PutItInTheBin
Pinterest: Research shows that when you are mildly dehydrated—even at just 1-2%—your energy level drops and you can’t perform mental tasks as easily. Stay sharp with bottled water—and recycle those empties once you are done! #PutItInTheBin

Week 6:

Facebook: Dehydration can happen anywhere—even the office. In fact, hydration is just as important for office workers as it is for runners competing in a marathon. Studies show that even mild dehydration can lead to being moody and distracted and cause headaches and fatigue. And, if your’e feeling thirsty, you’re already dehydrated. Don’t let dehydration drain your job performance—visit your office water cooler to stay sharp!
Instagram: Dehydration can happen anywhere—even the office. Don’t let dehydration drain your job performance—visit your office water cooler to stay sharp! Stay healthfully hydrated with #BottledWater!
Twitter: Don’t let dehydration drain your job performance—visit your office water cooler to stay sharp!
Pinterest: Dehydration can happen in all types of work environments, including the office! In fact, a common cause of dehyrdation among office workers is air conditioning, which reduces water content in the air—and breathing dry air removes moisture from your lungs! Even mild dehydration can lead to being moody and distracted and cause headaches and fatigue. Don’t let dehydration drain your job performance—visit your office water cooler to stay sharp!

Week 7:

Facebook: Instead of reaching for that cup of coffee or glass of juice as soon as you wake up in the morning, quench your thirst with bottled water! Research shows that being adequately hydrated will help you be more focused throughout the day. And once you are refreshed, take that empty bottle and #PutItInTheBin!
Instagram: Instead of reaching for that cup of coffee or glass of juice as soon as you wake up in the morning, quench your thirst with bottled water! Research shows that being adequately hydrated will help you be more focused throughout the day. And once you are refreshed, take that empty bottle and #PutItInTheBin!
Twitter: Wake With Water! Drinking water first thing in the morning helps yr body to rehydrate after going 6+ hours without fluids while you sleep
Pinterest: If you’re experiencing muscle cramping, headaches, or dizziness due to dehydration, chances are you won’t be getting good, quality sleep. Keep healthfully hydrated throughout the day—and keep bottled water on your nightstand to keep dehydration at bay throughout the night! Keeping hydrated with bottled water? #PutItInTheBin when you are done!

Week 8:

Facebook: A helmet isn’t the only thing that can keep you safe on your next bike ride. Healthy, refreshing #BottledWater protects you from dehydration, which can lead to slower reaction times, difficulty focusing, loss of balance, and cramping. Whether you’re a competitive cyclist or out enjoying a family bike ride, dehydration can cramp your style. Hydrate before, during, and after you hit the road to have your healthiest ride. Don’t settle when you pedal: stay healthfully hydrated with #BottledWater. And don’t forget to #PutItInTheBin when you are done!
Instagram: A helmet isn’t the only thing that can keep you safe on your next bike ride. Healthy, refreshing #BottledWater protects you from dehydration. Don’t settle when you pedal: stay healthfully hydrated with #BottledWater. And don’t forget to #PutItInTheBin!
Twitter: Don’t settle when you pedal. Stay properly hydrated with #BottledWater to have your healthiest ride. Take it for a spin, #PutItInTheBin!
Pinterest: A helmet isn’t the only thing that can keep you safe on your next bike ride. Healthy, refreshing #BottledWater protects you from dehydration, which can lead to slower reaction times, difficulty focusing, loss of balance, and cramping. Whether you’re a competitive cyclist or out enjoying family bike ride, dehydration can cramp your style. #BottedWater: Take It For a Spin, Then #PutItInTheBin!

Week 9:

Facebook: Skills aren’t the only thing you’ll need when you step onto the court. Healthy, refreshing #BottledWater guards against dehydration and poor perfomance. Research shows that when you are dehydated you have slower reaction times. (Read more HERE.) Don’t stall when you ball: stay healthfully hydrated with #BottledWater. And don’t forget to #PutItInTheBin when you are done!
Instagram: Skills aren’t the only thing you’ll need when you step onto the court. Healthy, refreshing #BottledWater guards agains dehydration and poor performance. Don’t stall when you ball: stay healthfully hydrated with #BottledWater. And don’t forget to #PutItInTheBin!
Twitter: Don’t stall when you ball. Stay properly hydrated with #BottledWater to play your best game. And don’t forget to #PutItInTheBin when you are done!
Pinterest: Skills aren’t the only thing you’ll need when you step onto the court. Healthy, refreshing #BottledWater guards against dehydration and poor perfomance. Research shows that when you are dehydated you have slower reaction times. (Read more HERE.) Don’t stall when you ball: stay healthfully hydrated with #BottledWater. And don’t forget to #PutItInTheBin when you are done!

Week 10:

Facebook: Dehydration at the office can dry up your performance. Tests conducted by the Univeristy of Connecticut show that even mild dehydration can cause headaches, fatigue, tension, anxiety, difficulty concentrating, and trouble with mental tasks and information processing. (Read more: bit.ly/EffectsOfMildDehydration.) Most people wait until they feel thirsty to drink water, but thirst is an indicator that you are already dehydrated. Don’t wait to hydrate—sip #BottledWater throughout the day to stay hydrated and ready for peak performance. Then #PutItInTheBin.
Instagram: Dehydration at the office can dry up your performance. Don’t wait to hydrate—sip #BottledWater throughout the day to stay hydrated and ready for peak performance. Then #PutItInTheBin.
Twitter: Dehydration at the office can dry up your performance. Reach for #BottledWater to stay hydrated & ready for peak performance. #PutItInTheBin
Pinterest: Dehydration at the office can dry up your performance. Tests conducted by the Univeristy of Connecticut show that even mild dehydration can cause headaches, fatigue, tension, anxiety, difficulty concentrating, and trouble with mental tasks and information processing. (Read more: bit.ly/EffectsOfMildDehydration.) Most people wait until they feel thirsty to drink water, but thirst is an indicator that you are already dehydrated. Don’t wait to hydrate—sip #BottledWater throughout the day to stay hydrated and ready for peak performance. Then #PutItInTheBin.