Bottled Water is the ‘Face of Positive Change’ for Earth Day 2013

International Bottled Water Association | IMMEDIATE RELEASE |April 17, 2013

Bottled Water is the ‘Face of Positive Change’ for Earth Day 2013

Alexandria, VA – The bottled water industry is concerned about the environment and is taking action to protect it.  Substantial reductions in plastic use and significant increases in recycling rates make bottled water packaging a ‘face of positive change’ for Earth Day 2013, says the International Bottled Water Association (IBWA).

“In keeping with this year’s Earth Day theme of ‘Face of Climate Change,’ IBWA demonstrates a ‘Face of Positive Change’ through its numerous environmental impact-reduction efforts, which are built on a foundation of solid science and smart decisions,” says Chris Hogan, vice president of communications for IBWA.  “The bottled water industry is taking a broad-based approach to reducing its environmental footprint.”

Bottled water drinkers themselves are also the ‘face of positive change,’ as a newly-released study from the National Association for PET Container Resources (NAPCOR) shows PET plastic bottled water containers are the single most recycled item in nationwide curbside collection programs. In addition, the national recycling rate for single-serve PET plastic bottled water containers is now 38.6 percent; a figure that has more than doubled in the last seven years, says NAPCOR.

The bottled water industry is a strong supporter of our environment and our natural resources.  In fact, bottled water’s environmental footprint is the lowest of any packaged beverage according to a life cycle assessment conducting by Quantis in 2010.  The bottled water industry’s dedication to protecting the environment and natural resources is also demonstrated by:

  • Using less PET plastic to make single-serve bottled water containers.  Data from the Beverage Marketing Corporation (BMC) shows that between 2000 and 2011, the average weight of a 16.9-ounce (half-liter) PET plastic bottled water container declined 47.8 percent. This has resulted in a savings of 3.3 billion pounds of PET resin since 2000.
  • Increasing the use of recycled PET (rPET) to make bottled water containers.  While bottled water is just one of thousands of consumer items packaged in plastic, some bottled water companies already use bottles made from 100 percent rPET.  NAPCOR states that 1.5 billion pounds of PET were recycled in 2010, and producing new products from rPET uses two-thirds less energy than what is required to make products from raw virgin materials. It also reduces greenhouse gas emissions.
  • Reinforcing the importance of recycling.  The bottled water industry supports strong community recycling programs.  All bottled water containers are 100 percent recyclable, and of all the plastics produced in the United States, PET plastic bottled water packaging makes up only 0.91 percent; less than one percent.  And, EPA figures demonstrate that plastic water bottles make up less than one-third of one percent of the U.S. waste stream.  3- and 5-gallon plastic bottled water containers are reused between 30-50 times before being recycled.

“PET can be recycled multiple times and virtually all recycling programs in the United States accept PET containers,” says Hogan. “rPET can be made into new bottles or items such as plastic lumber for outdoor decking, playground equipment, carpeting, clothing, and car parts.”

To encourage a comprehensive approach to effective recycling, IBWA developed its Material Recovery Program (MRP), a collaborative joint venture between businesses and government. The MRP supports the development of new, comprehensive solutions to help manage solid waste in U.S. communities by having all consumer product companies, including bottled water, work together with state and local governments to improve recycling and waste education and collection efforts for all packaged goods.

IBWA is a sponsor of the Curbside Value Partnership (CVP), a not-for-profit organization formed to help communities grow and sustain their curbside recycling programs. CVP helps communities increase recycling participation and increase the tonnage collected in their programs, and helps them measure this growth in order to make better decisions.

“IBWA is also dedicated to the responsible management of groundwater resources.  As an industry, we support comprehensive water resource management that regulates both the quality and quantity of groundwater, treats all users equitably, provides for the sustainability of the resource, and balances the interests and rights of those using this natural resource today and in the future.”

“Environmental stewardship is part of the bottled water industry’s history, and protecting, maintaining, and preserving water resources for future generations is something we take very seriously,” says Hogan.  “Even though the bottled water industry’s water footprint is a small one relative to overall groundwater withdrawals – the entire United States beverage industry accounts for less than 0.03 percent of the total ground and surface water used each year – we continue to focus on improving efficiencies.”

# # #

Media Contact:
Chris Hogan

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters, including spring, mineral, purified, artesian, and sparkling. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, to set comprehensive and stringent standards for safe, high-quality bottled water products.  

In addition to FDA regulations, IBWA member bottlers must adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is a mandatory annual plant inspection by an independent, third-party organization.  

IBWA is proud to be a partner with Keep America Beautiful and a supporter of Drink Up, an initiative of former First Lady Michelle Obama and the Partnership for a Healthier America (PHA), which encourages Americans to drink more water more often – whether from the tap, a filter, or in a bottle. Choosing water is always the healthy choice.