International Bottled Water Association | NEWS RELEASE |December 22, 2011
Bottled water is the perfect beverage choice for the holiday season and cold winter months
Alexandria, VA – The holiday season is a time to celebrate, go to parties and spend time with family and friends. As the temperature drops, many consumers may not realize that maintaining proper hydration is just as important during the winter as it is during warmer seasons.
The International Bottled Water Association (IBWA) reminds consumers that bottled water provides the perfect beverage choice for those who wish to avoid or moderate calories, caffeine, sugar, artificial colors or flavors, alcohol and other ingredients. Whether as a replacement for high-calorie beverages or as an alternative to alcoholic beverages for guests and designated drivers, bottled water offers consumers a refreshing, hydrating and convenient beverage that provides consistent safety, quality and good taste. And with the variety of types available – from spring and purified to mineral to sparking bottled water – consumers have many choices to suit their specific needs and occasions.
“Water plays a critical role in almost every bodily function, and it’s easy to forget that we can become dehydrated in the winter, not just in the summer,” says Chris Hogan, IBWA vice president of communications. “The colder it is outside, the harder your body must work to maintain proper body temperature – and that extra energy requires proper hydration,” he added.
To help individuals meet their personal hydration goals, IBWA has a convenient hydration calculator available at http://bottledwater.org/hydration-calculator. This hydration resource is an interactive tool based on expert research and findings from the National Academy of Sciences. IBWA’s hydration calculator provides helpful suggestions about an individual’s total fluid intake derived from both beverages and food, and other information about water’s vital role in refreshment, health and hydration.
# # #
The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters, including spring, mineral, purified, artesian, and sparkling. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, to set comprehensive and stringent standards for safe, high-quality bottled water products.
In addition to FDA regulations, IBWA member bottlers must adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is a mandatory annual plant inspection by an independent, third-party organization.
IBWA is proud to be a partner with Keep America Beautiful and a supporter of Drink Up, an initiative of former First Lady Michelle Obama and the Partnership for a Healthier America (PHA), which encourages Americans to drink more water more often – whether from the tap, a filter, or in a bottle. Choosing water is always the healthy choice.