International Bottled Water Association | NEWS RELEASE | January 6, 2017
Cold weather means it’s time to pay more attention to your body’s hydration needs
Alexandria, VA – The International Bottled Water Association (IBWA) reminds consumers that maintaining proper hydration throughout the winter months is just as important as during the warmer months.
“Staying properly hydrated throughout the winter is something people often forget as the temperature drops,” says Joe Doss, IBWA president. “But, studies have shown that being just 1-2 percent dehydrated can affect your mood, energy level, and mental awareness. During the winter, bottled water is an ideal beverage choice for healthy hydration for consumers who are on-the-go attending holiday celebrations or shopping, or at their homes and offices.”
“People may not be aware that cold winter air is much drier than humid summer air. In addition, during the winter, we’re running in and out of heated buildings, which also have much drier air. This impacts the amount of moisture our bodies naturally absorb from the environment.”
“In cooler months, it’s easy for people not to notice they are dehydrated because they’re not perspiring as much. But just going about your daily activities during the winter months can put added pressure on your hydration needs,” says Mr. Doss.
“Bottled water is a smart choice for those wanting to avoid or moderate calories, caffeine, sugar, artificial colors or flavors, alcohol, and other ingredients. Whether as a replacement for high-calorie beverages, or as an alternative to alcoholic drinks for guests and designated drivers, bottled water offers consumers a refreshing, healthy, hydrating, and convenient beverage that provides consistent safety, quality, and good taste.”
“And with the variety of bottled waters available – including spring, purified, mineral, artesian, and sparkling – consumers have many choices to suit their specific needs and occasions. So, choose bottled water and stay hydrated, stay healthy, and stay safe. And please, always recycle!”
More information about bottled water can be found at www.bottledwater.org.
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Media Contact:
Sabrina Hicks
703.647.4601
shicks@bottledwater.org
The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters, including spring, mineral, purified, artesian, and sparkling. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, to set comprehensive and stringent standards for safe, high-quality bottled water products.
In addition to FDA regulations, IBWA member bottlers must adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is a mandatory annual plant inspection by an independent, third-party organization.
IBWA is proud to be a partner with Keep America Beautiful and a supporter of Drink Up, an initiative of former First Lady Michelle Obama and the Partnership for a Healthier America (PHA), which encourages Americans to drink more water more often – whether from the tap, a filter, or in a bottle. Choosing water is always the healthy choice.
