International Bottled Water Association | IMMEDIATE RELEASE | December 6, 2012
Drinking water helps people stay hydrated during the busy holiday season – Also helps with highway safety and reduces ‘morning after’ effects
Alexandria, VA – The International Bottled Water Association (IBWA) reminds consumers that maintaining proper hydration throughout the winter months is just as important as during warmer weather, and this holiday season people can help highway safety and reduce ‘morning after’ effects by turning to water – including bottled water – in place of alcoholic drinks at parties and functions.
“Staying properly hydrated throughout the winter is something people often forget as the temperature drops,” says Chris Hogan, IBWA vice president of communications. “Bottled water is an ideal beverage choice during and after the holiday season, when the winter air is dryer and people don’t notice their own moisture loss as much as in the summer months.”
“The National Highway Safety Transportation Administration reports that one-third of all highway deaths in the United States are still the result of drinking and driving. That’s a problem that only becomes more acute during the holidays. So, instead of alcoholic drinks, opt for reliable and refreshing bottled water and get where you’re going safely,” says Hogan.
Bottled water provides the perfect beverage choice for those who wish to avoid or moderate calories, caffeine, sugar, artificial colors or flavors, alcohol and other ingredients. Whether as a replacement for high-calorie beverages, or as an alternative to alcoholic drinks, for guests and designated drivers, bottled water offers consumers a refreshing, healthy, hydrating, and convenient beverage that provides consistent safety, quality and good taste.
“In addition to helping you stay properly hydrated in the winter, water also plays a critical role in making smart choices during holiday festivities,” says Hogan.
“And with the variety of types available – from spring and purified to mineral to sparking bottled water – consumers have many choices to suit their specific needs and occasions. So, choose bottled water and stay hydrated, stay healthy, and stay safe.”
# # #
The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters, including spring, mineral, purified, artesian, and sparkling. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, to set comprehensive and stringent standards for safe, high-quality bottled water products.
In addition to FDA regulations, IBWA member bottlers must adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is a mandatory annual plant inspection by an independent, third-party organization.
IBWA is proud to be a partner with Keep America Beautiful and a supporter of Drink Up, an initiative of former First Lady Michelle Obama and the Partnership for a Healthier America (PHA), which encourages Americans to drink more water more often – whether from the tap, a filter, or in a bottle. Choosing water is always the healthy choice.