“Every Bottle Counts” YouTube Video Makes the Case for More Public Space Recycling

International Bottled Water Association | IMMEDIATE RELEASE | April 5, 2011


ALEXANDRIA, VA – The International Bottled Water Association’s (IBWA) consumer website www.bottledwatermatters.com has launched its twentieth YouTube video, “Every Bottle Counts,” a humorous and informative look at how people recycle when they are out and about in public places. A teenaged consumer explores how, when and where to recycle her empty PET plastic bottled water containers as she moves through her busy day away from home. In this short video, many U.S. communities from coast to coast that currently have public recycling programs in place are cited. Each of these communities listed report that public space recycling programs either make money or save money for their community treasuries as they make it easier for people to fully recycle unwanted bottles, cans and containers while away from home.

“In this lighthearted look at recycling in public places, a consumer finds herself looking for places to properly dispose of her empties. When there is no place in public to recycle, she’s quick to show how she saves the empty containers until she’s home,” said Tom Lauria, IBWA Vice President of Communications. “At no time does she simply throw her empty containers away in regular trash receptacles. As title explains, ‘Every Bottle Counts’ when it comes to thoughtful recycling.”

“IBWA and Bottled Water Matters decided to produce this video because we all have a role to play in expanding, and benefiting from, more public space recycling,” Mr. Lauria said. “Consumers should know they have the ability to make public recycling bins happen in their communities and that their cities and towns can benefit financially from making the effort to capture and recycle PET plastic, glass, aluminum and other recyclable materials.” Besides YouTube, the video will be available on the IBWA website (www.bottledwater.org), the Bottled Water Matters website (www.bottledwatermatters.com) and on the Earth911 recycling mega-site. (www.earth911.com) in the IBWA-sponsored section on plastic bottle recycling.”

To view the video “Every Bottle Counts,” follow this URL:

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Media Contact:
Tom Lauria
703.647.4609 office / 703.887.4056 cellphone

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters, including spring, mineral, purified, artesian, and sparkling. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, to set comprehensive and stringent standards for safe, high-quality bottled water products.  

In addition to FDA regulations, IBWA member bottlers must adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is a mandatory annual plant inspection by an independent, third-party organization.  

IBWA is proud to be a partner with Keep America Beautiful and a supporter of Drink Up, an initiative of former First Lady Michelle Obama and the Partnership for a Healthier America (PHA), which encourages Americans to drink more water more often – whether from the tap, a filter, or in a bottle. Choosing water is always the healthy choice.