International Bottled Water Association | NEWS RELEASE | September 1, 2010
It’s time to show your support for bottled water
ALEXANDRIA, VA—IBWA’s consumer website, www.BottledWaterMatters.com, has released “Bottled Water: Show Your Support”, a 90-second YouTube video calling on consumers to show their support for bottled water.
In this video, a Bottled Water Matters’ teenage advocate talks about the value she places on bottled water and how access to bottled water is being threatened by anti-bottled water activists who are discouraging consumers from buying this safe, healthy, convenient food product.
She calls on bottled water consumers to show their support for bottled water by adding their names to a “Show of Support” pledge on the Bottled Water Matters website www.bottledwatermatters.com.
The video directs people to the “Show Your Support” pledge with the aim of increasing the number of signatures so that the bottled water industry can show government officials, the media and others there is significant consumer support for bottled water.
The pledge states as follows:
I, the above signed, drink bottled water and understand that it is a safe, healthy, high-quality beverage choice. Bottled water is a modern-day choice because of its convenience and good taste. With bottled water, I’ll always have a source for clean, drinkable water in times of emergencies such as hurricanes, floods, or “boil alerts.”
- I believe water is a healthy choice and is one of the best means of satisfying my need for hydration. Bottled water has consistency in taste and quality that provide me with a safe, reliable beverage that fits my lifestyle.
- I choose bottled water when I want a beverage that doesn’t contain calories, caffeine, sugar, artificial flavors or colors, alcohol and other ingredients.
- I oppose unfair efforts by government regulators to tax or discourage consumers from choosing bottled water as their preferred beverage, which is packaged in a fully-recyclable plastic container.
I urge elected officials not to focus on this single product, but develop comprehensive means of recycling as many consumer products as possible.
Lastly, when I drink bottled water, I will be conscientious about recycling my bottles once finished using them. Sincerely, The Above Signed.
“While the anti-bottled water movement is busy disseminating false and misleading information about bottled water, we as an industry believe it is important that our voice be heard,” said Tom Lauria, IBWA vice president of communications. “Bottled water is among the healthiest packaged beverages on the store shelf and people should not be discouraged from choosing it, especially when obesity, heart disease and diabetes are at the current high rates.”
To view the video, click here or cut and paste this URL: http://www.youtube.com/watch?v=aTpVu4O93us
Contact: TOM LAURIA
703-647-4609 or 703-887-4056
The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters, including spring, mineral, purified, artesian, and sparkling. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, to set comprehensive and stringent standards for safe, high-quality bottled water products.
In addition to FDA regulations, IBWA member bottlers must adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is a mandatory annual plant inspection by an independent, third-party organization.
IBWA is proud to be a partner with Keep America Beautiful and a supporter of Drink Up, an initiative of former First Lady Michelle Obama and the Partnership for a Healthier America (PHA), which encourages Americans to drink more water more often – whether from the tap, a filter, or in a bottle. Choosing water is always the healthy choice.