International Bottled Water Association | NEWS RELEASE | March 22, 2010
New YouTube video highlights how bottled water companies are good stewards of the environment
ALEXANDRIA, VA— The International Bottled Water Association’s consumer website www.bottledwatermatters.com has released a new YouTube video that looks at actions taken by bottled water companies to protect the environment for future generations.
The Good Stewards of the Environment video highlights specific initiatives that bottled water companies have taken to protect natural resources. Areas covered include groundwater management, reusing packaging resources, reducing waste and giving back to communities by helping with tree planting and cleanups.
“All of these initiatives demonstrate efforts by bottled water companies to protect the environment,” said Tom Lauria, IBWA Vice-President Communications. “We decided to release this short video on World Water Day 2010 to set the facts straight that the bottled water companies are good stewards of the environment.”
In the video, bottled water executives from CG Roxanne, Nestle Waters North America, Mountain Valley Spring Water and Roaring Spring Bottling are interviewed by a young teenager regarding their environmental initiatives.
“These represent only a small slice of what the bottled water industry is doing. Each IBWA member has a good steward story to tell – we produced this video as just a small sampling of their initiatives,” said Mr. Lauria.
To view the video click here, or cut and paste this URL: http://www.youtube.com/watch?v=iExU-NT-RlA .
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The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters, including spring, mineral, purified, artesian, and sparkling. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, to set comprehensive and stringent standards for safe, high-quality bottled water products.
In addition to FDA regulations, IBWA member bottlers must adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is a mandatory annual plant inspection by an independent, third-party organization.
IBWA is proud to be a partner with Keep America Beautiful and a supporter of Drink Up, an initiative of former First Lady Michelle Obama and the Partnership for a Healthier America (PHA), which encourages Americans to drink more water more often – whether from the tap, a filter, or in a bottle. Choosing water is always the healthy choice.