International Bottled Water Association | MEDIA RELEASE | May 23, 2014
Prepare for Severe Weather During 2014 National Hurricane Preparedness Week
Alexandria, VA – The International Bottled Water Association (IBWA) is encouraging consumers to take action during National Hurricane Preparedness Week, which runs May 25-31, 2014. This highlighted week, which coincides with the start of hurricane season, is the ideal time for people to take a moment to re-assess their risks and update hurricane kits and emergency plans. Continued volatility in weather across the nation only reinforces the importance of always being prepared for unexpected and dangerous weather.
When tap water is disrupted by anything from a power outage to a pipe breach during a hurricane, bottled water provides a necessary and reliable source of safe drinking water. In fact, when preparing for a natural disaster or other emergency, the Federal Emergency Management Agency (FEMA) specifically recommends that store-bought bottled water be part of your supplies; at least one gallon per-person, per-day for three days. Storing bottled water is a safe, convenient, way to ensure that you have an adequate supply of water on hand.
The bottled water companies has always been at the forefront of relief efforts during natural disasters and IBWA member bottled water companies have immediately responded to the need for clean water after devastating events, such as 2012’s Hurricane Sandy.
“History teaches that awareness and preparation can reduce the impact of a disaster, such as a hurricane. Families, individuals, and businesses who know their vulnerability and what actions to take in advance can lessen the effects of a hurricane,” says Chris Hogan, IBWA Vice-President of Communications.
“IBWA understands that consumers must have access to safe, clean drinking water during emergency situations. Smart planning and preparations for one’s water needs can make a big difference in the ability to get through and recover from a natural disaster, such as a hurricane.”
In recognition of the importance of preparation, FEMA and the National Oceanic Atmospheric Administration (NOAA) have partnered again to promote National Hurricane Preparedness Week, and are calling upon Americans in areas of the country vulnerable to hurricanes and severe weather to Be a Force of Nature.
Here are the steps you can take to prepare for potentially damaging weather:
- Know your risk: The first step is to understand how hurricanes can affect where you live and work, and how the weather could impact you, your family, and your coworkers. When you understand your risk, you are better able to prepare. Check the weather forecast regularly and sign up for alerts from emergency management officials and local TV or radio.
- Take action: Pledge to develop an emergency plan based on your local hurricane, severe storms and flooding hazards and practice how and where you will evacuate if instructed by your emergency management officials. Post your plan in your home or office where everyone can see it. Learn how to strengthen your home and business against hurricanes. Download FEMA’s mobile app so you can access important safety tips on what to do before, during and after a hurricane. Understand the National Hurricane Center warning and alerts.
- Be an Example: Once you have taken action and pledged, share your story with your family and friends. Create a YouTube video, post your story on Facebook, comment on a blog, or send a tweet.
More information can be found at www.bottledwater.org. Information on the different types of severe weather such as tornadoes, severe thunderstorms and flooding is available at www.weather.gov and www.ready.gov/hurricanes or the Spanish-language web site www.listo.gov.
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The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters, including spring, mineral, purified, artesian, and sparkling. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, to set comprehensive and stringent standards for safe, high-quality bottled water products.
In addition to FDA regulations, IBWA member bottlers must adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is a mandatory annual plant inspection by an independent, third-party organization.
IBWA is proud to be a partner with Keep America Beautiful and a supporter of Drink Up, an initiative of former First Lady Michelle Obama and the Partnership for a Healthier America (PHA), which encourages Americans to drink more water more often – whether from the tap, a filter, or in a bottle. Choosing water is always the healthy choice.