Recent Actions in Concord, MA, Virginia, and San Francisco, CA Are a Welcome Shift in Momentum for Bottled Water Consumers

International Bottled Water Association | Immediate Release | July 20, 2010

Recent Actions in Concord, MA, Virginia, and San Francisco, CA Are a Welcome Shift in Momentum for Bottled Water Consumers

Alexandria, VA – Three recent actions – the nullification of an attempt by a town to ban bottled water sales; the reversal of a state government’s anti-bottled water purchasing policy; and an abrupt end to a controversial proposal to ban the sale of bottled water at outdoor venues controlled by a large city — all point to the Summer of 2010’s ‘shift in momentum’ away from bottled water bans and toward more public support for this safe, healthy, convenient product, according to the International Bottled Water Association (IBWA.)

The Massachusetts Attorney General’s office on July 8, 2010, voided a decision made last spring at an annual Town Meeting in Concord that would have completely banned the sale of bottled water within the town limits. The AG’s decision declaring Concord’s vote to be null and void due to procedural errors may be sign that the days of easy “wins” could be over for anti-bottled water activists, who face increasing legal, economic and health policy scrutiny from government officials. After the initial decision to ban the sale of bottled water, the Concord selectmen (Board) voted to support the motivation of the ban, but also voted not to attempt to enforce the ban unless they heard otherwise from the AG’s office, which they did last week. Concord’s legions of summer tourists will have no problem finding safe, healthy convenient bottled water as they stroll through the historic town. Concord’s attempted sales ban came only a few days before nearby Boston, MA, endured a major boil alert leaving 2 million people without clean tap water over a 3 day period. Bottled water companies worked around the clock to provide consumers with safe drinking water during the emergency.

The Commonwealth of Virginia’s newly elected Governor, Bob McDonnell (R), on July 11, 2010, took a second look at his predecessor’s “green” initiatives, which prohibited commonwealth agencies from purchasing single-serve bottled water for official functions and meetings, and by executive order deleted the anti-bottled water directive. According to the Governor’s spokesperson, “This governor is not going to put in place mandates that hurt Virginia industries.” Data from the International Bottled Water Association (IBWA) indicate Virginia has a strong bottled water market, with a direct economic impact to the Commonwealth in 2009 of 3,719 jobs in bottling, wholesale and retail sales, and more than $145 million in wages and salaries, and $865 million in product sales. Last year Virginia earned nearly $95 million in business taxes from bottled water companies and over $21 million in consumer taxes on the purchase of bottled water. When the economic impact of related industries, such as trucking, store clerk salaries, label-producers and other induced economic spending, bottled water’s overall contribution to Virginia in 2009 was $2.6 billion.

The San Francisco Examiner reported on July 9, 2010, that officials in Mayor Gavin Newsom’s office wanted to review a city official’s report that would prohibit the sale of bottled water at parades, fairs, festivals, ball games and any outdoor event on city property. Commenting at the time, IBWA pointed out the potential unhealthiness of the proposal since people attending these outdoor events need to stay well-hydrated, particularly during the hot summer months.

According to the San Francisco Chronicle city officials admitted that keeping people hydrated in bottled water free outdoor environments could be a challenge.

The San Francisco Chronicle also reported no further actions were taken on this proposal. “There was no public comment and the subcommittee couldn’t reach quorum and couldn’t take any action, even though there was no action to take: The report was never intended to be anything more than a brief, cursory answer to (the Commissioner’s) question. For now, the discussion is over. The hot topic in City Hall is just another story that may never resurface,” writes the Chronicle.

“These recent actions clearly demonstrate a shift in momentum for consumers. This July, we saw three major anti-bottled water initiatives fizzle out. Will they be back? Of course, but there’s a lot less wind at their back now that government leaders are giving way to common sense,” said Tom Lauria, IBWA’s Vice President of Communications.


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The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters, including spring, mineral, purified, artesian, and sparkling. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, to set comprehensive and stringent standards for safe, high-quality bottled water products.  

In addition to FDA regulations, IBWA member bottlers must adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is a mandatory annual plant inspection by an independent, third-party organization.  

IBWA is proud to be a partner with Keep America Beautiful and a supporter of Drink Up, an initiative of former First Lady Michelle Obama and the Partnership for a Healthier America (PHA), which encourages Americans to drink more water more often – whether from the tap, a filter, or in a bottle. Choosing water is always the healthy choice.