International Bottled Water Association | IMMEDIATE RELEASE | May 21, 2012
U.S. Consumption of Bottled Water Shows Significant Growth, Increasing 4.1 percent in 2011
ALEXANDRIA, VA – The International Bottled Water Association (IBWA), in conjunction with Beverage Marketing Corporation (BMC) has released 2011 bottled water statistics, compiled by BMC, a research, consulting, and financial services firm dedicated to the global beverage industry (www.beveragemarketing.com) . The new BMC data, released in the May 2012 issue of “Bottled Water Reporter” magazine, shows the overall consumption of bottled water has increased, by 4.1 percent, building on 2010’s solid growth.
In 2011, total U.S. bottled water consumption increased to 9.1 billion gallons, up from 8.75 billion gallons in 2010. While all other major beverage categories such as carbonated soft drinks, milk, and fruit beverages continue to suffer declines in consumption, bottled water rates head in the opposite direction. Per-capita consumption is up 3.2 percent in 2011, with every person in America now drinking an average of 29.2 gallons of bottled water last year.
According to Gary Hemphill, managing director, information services at BMC, “All signs point to U.S. consumers’ already displayed thirst for bottled water continuing in the years ahead. Changes in per capita consumption indicate persistent interest in a product that consumers embrace as a healthful alternative to other beverages.”
“Indeed, bottled water added more gallons to its per-person consumption rate in 10 years than either ready-to-drink tea or sports beverages reached by the end of that period,” he added. “In fact, neither even reached 5 gallons per U.S. consumer by 2011. Bottled water proved itself to be not only a key component of the liquid refreshment beverage market; it also proved itself to be poised for future increases in per capita consumption.”
“People choose bottled water for a variety reasons,” said Chris Hogan, IBWA’s vice president of communications. “Many consumers are focusing on healthful choices for themselves and their families, and they know that crisp, refreshing bottled water has zero calories and is the healthiest option on the shelf. They also appreciate the reliable, consistent quality of bottled water.”
Bottled water is a safe, healthy, and convenient packaged food product, which is comprehensively regulated at both the federal and state level. Strictly regulated as a packaged food product by the U.S. Food and Drug Administration (FDA), bottled water is a safe, refreshing, convenient, and consistently reliable beverage choice. By mandate of federal law, the FDA regulations governing the safety and quality of bottled water must be as stringent as the EPA regulations which govern tap water.
The bottled water industry is also utilizing a variety of measures to reduce our environmental footprint. All bottled water containers are 100 percent recyclable. Although bottled water makes up only 0.03 percent of the U.S. waste stream, according to the EPA, the bottled water industry works hard on a number of fronts with recycling advocates, communities, and our beverage and food partners to increase recycling rates. In fact, between 2000 and 2008, bottled water companies reduced the weight of PET resin plastic single-serve bottles by 32 percent. That is the equivalent of removing one out of three bottled water containers from the waste stream.
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The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters, including spring, mineral, purified, artesian, and sparkling. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, to set comprehensive and stringent standards for safe, high-quality bottled water products.
In addition to FDA regulations, IBWA member bottlers must adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is a mandatory annual plant inspection by an independent, third-party organization.
IBWA is proud to be a partner with Keep America Beautiful and a supporter of Drink Up, an initiative of former First Lady Michelle Obama and the Partnership for a Healthier America (PHA), which encourages Americans to drink more water more often – whether from the tap, a filter, or in a bottle. Choosing water is always the healthy choice.