IBWA Supports: “Drink Up” Campaign

IBWA Supports: “Drink Up” Campaign

IBWA is proud and excited to be a supporter of a collaboration between the Partnership for a Healthier America and PHA Honorary Chair former First Lady Michelle Obama to encourage Americans to make an easy choice to help improve their health and well-being every day: drink more water.

On September 12, 2013, in Watertown, Wisconsin, then First Lady Michelle Obama, joined by IBWA and other supporters, kicked off the “Drink Up” campaign that encourages people to drink more water, more often.  This exciting effort is being rolled out in a consumer product fashion, with celebrities actively promoting water as a healthy drink and a coordinated social media push. 

PHA asks people across the country to visit www.YouAreWhatYouDrink.org to get more information about the campaign. Anyone can use the logo and messages to encourage others to drink more water by Tweeting about it, Facebooking it, Instagraming it, and talking about it. The effort can be found across social media properties at @urH2O or via the hashtag #drinkH2O.

IBWA President and CEO Joe Doss, who attended the Wisconsin event, said, “Safe, refreshing water is one of the best and healthiest choices that nearly everyone can make every day, whether at home, at work, or ‘on the go.’”  He also noted, “Bottled water plays an important role in providing people with a healthy hydration beverage.”

The initiative has already received broad media coverage, including The Washington Post, Time.com, the Associated Press, ABC News, and USA Today.

IBWA members are actively promoting this important and highly visible initiative that seeks to inspire more Americans to drink more water more often.  As we all know, it is an easy way to stay hydrated and maintain a healthy diet.

Look for daytime and late night television personalities to prominently feature water as their on-air beverage of choice and public service announcements promoting the healthy lifestyle benefits of water.

Click here to visit the “You Are What You Drink” website

Click here to read IBWA’s 2013 press release

Click Here to read the 2013 White House press release from the Office of the First Lady