International Bottled Water Association | NEWS RELEASE | June 29, 2017
IBWA publication wins APEX 2017 Award of Excellence
Alexandria, VA – The International Bottled Water Association (IBWA) has been awarded the APEX 2017 Award of Excellence for its bimonthly magazine, Bottled Water Reporter.
The publication, which competed against more than 300 entrants in the category for magazines, journals, and tabloids, is the only trade magazine in the nation that exclusively covers the bottled water industry—America’s No. 1 packaged beverage—reporting on trends, issues, and innovations.
IBWA Publications Manager Sabrina Hicks said this was the first year the trade association entered its magazine in the international competition, which evaluates communications publications on criteria such as graphic design, quality of editorial content, and the success of the entry in conveying the message and achieving overall communications effectiveness.
“As a first-time entrant in the APEX award program, we are very honored that the outstanding content and design of Bottled Water Reporter is being acknowledged with this Award of Excellence,” Ms. Hicks said. “IBWA staff work tirelessly to ensure our members—and the entire Bottled Water Reporter readership—have access to up-to-date information on industry issues they can use to help educate their customers about the value of bottled water. In addition, we strive to provide magazine content that members can use to help grow their businesses. So, it’s very gratifying to see those efforts recognized.”
Ms. Hicks said the print and digital magazine is produced for IBWA’s members, but it has many non-member subscribers who are also interested in topics that are important to the bottled water industry. As more Americans trade sugary packaged beverages for healthy, convenient, safe bottled water—and bottled water sales and consumption continue to grow—the magazine focuses on providing vital information to bottlers, distributors, and suppliers on topics such as healthy hydration, environmental sustainability, home and office delivery, marketing and management, and product innovation, among others.
“The issues surrounding the bottled water industry can be complicated,” Ms. Hicks said. “Bottled Water Reporter magazine covers those complex, yet interesting, themes with an informal tone and presents our informative editorial content in a graphically appealing way that invites readers to stay on the page a little longer.
“We are fortunate to have many subject matter experts contributing copy to Bottle Water Reporter,” she added. “Their willingness to share their knowledge and expertise elevate the magazine’s standing among association publications.”
For more information about Bottled Water Reporter or to view the latest issue, visit www.bottledwater.org/newsroom/bottled-water-reporter.
The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters, including spring, mineral, purified, artesian, and sparkling. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, to set comprehensive and stringent standards for safe, high-quality bottled water products.
In addition to FDA regulations, IBWA member bottlers must adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is a mandatory annual plant inspection by an independent, third-party organization.
IBWA is proud to be a partner with Keep America Beautiful and a supporter of Drink Up, an initiative of former First Lady Michelle Obama and the Partnership for a Healthier America (PHA), which encourages Americans to drink more water more often – whether from the tap, a filter, or in a bottle. Choosing water is always the healthy choice.